Starting from zero
Every app re-learns you through forms, cookies and guesswork. You repeat yourself everywhere.
Your data. Your rules. Your upside. Your AI twin.
Your AI twin.
Knows you. Works for you.
Avatra learns what matters to you once. Then a team of specialist twins puts it to work: planning your trips, stretching your money, shopping smarter and moving your career forward. Your data stays yours, and when you choose to share it, you get paid.
THE AVATRA MODEL
Every part of your life.
One twin that connects it.
Context flows in, only what you approveActions flow out, only when you approve
1personal context, shared across every twin
6specialist twins on the launch roadmap
100%user-owned: permissioned, revocable, exportable
01 / THE PROBLEM
Every app meets you
as a stranger.
You re-explain yourself to a travel site, a bank, a store and a recruiter. Your context is scattered across platforms that use it to sell to you, not to help you.
Generic by default
Recommendations are tuned for the platform’s margin, not for your goals, budget or taste.
Owned by someone else
Your data builds their advantage. You get more ads, and no say in how it is used.
TODAYPlatforms own your context.Every service starts generic.
WITH AVATRAYou own your context.Every service starts personal, and you share in the value.
02 / YOUR UPSIDE
Your data. Your rules.
Your upside.
Today your data is taken quietly and sold without you. Avatra turns it around: companies ask, you decide, and you get paid.
01
You set the rules
Choose what your twin may share, with whom and for how long. Change your mind any time.
02
Brands ask instead of track
Companies send your twin a request for consented context, rather than following you around the web.
03
You get paid
Say yes and you earn a share of the value. Say no and nothing leaves. Either way, you stay in control.
FOR PEOPLEControl and a share of the value.
FOR BRANDSWilling, high-intent customers without tracking.
FOR AVATRAA share of every approved exchange.
Concept. Payouts and partner terms are part of the planned model and will be validated before launch.
03 / THE PRODUCT
One understanding.
A twin for every part of life.
Your priorities travel with you. Each specialist gets only the context it needs, so you never start your story again.
AVATRA / TRAVEL
A trip that feels like you.
Your pace. Your preferences. Your budget. A travel twin that brings them together before you open another search tab.
Illustrative experience · Product in development
Your travel twinCONCEPT
“Plan a long weekend that actually feels like a break.”
CONTEXT YOU CHOOSE TO SHARE
Direct flightsQuiet, design-led hotelsTime for a slow morning
Suggested itinerary
Three nights. A quieter side of Lisbon.
A walkable neighbourhood, a small hotel and an unhurried itinerary. Shaped around your preferences, with your budget checked before you book.
04 / THE APP
Your twin,
in your pocket.
Ask for anything. Approve with a tap. See exactly what your twin knows, and switch any of it off whenever you like.
- See every memory and where it came from
- Approve every share and every action
- Track what your data has earned
+$4.00 earned
Shared for 7 days only
9:415G
Good morningYour twin
Plan a long weekend in Lisbon under $900.
Found 3 options that match your budget and your love of quiet hotels. Want me to hold the best one?
Hold itSee options
Request for your context
A hotel group would like your trip dates and budget range.ApproveDecline
05 / HOW IT WORKS
Your context compounds.
Your possibilities expand.
Four layers, one foundation. Built to connect personal understanding with specialist intelligence, safely.
06 / BUSINESS MODEL
A consumer subscription.
A platform underneath.
Start with a product people pay for. Grow into the layer every service wants to plug into.
01 · LAUNCH
Avatra Plus
Who pays: ConsumersFree to start with one twin. Subscribe for every specialist, deeper memory and actions taken on your behalf.
02 · SCALE
Specialist marketplace
Who pays: Experts & brandsThird parties publish specialist twins on Avatra’s context layer. Avatra earns a share of every paid specialist.
03 · PLATFORM
Permissioned context API
Who pays: PartnersBanks, travel and retail partners pay to serve customers with context those customers explicitly chose to share. Users can share in that value.
Planned revenue model. Pricing and partner terms to be validated with early users.
07 / WHY NOW
Three shifts make this
possible now.
The technology, the regulation and the consumer mood have all moved in the same direction.
AI can finally act.
Models can now plan, compare and complete multi-step tasks. Assistants are moving from chat to agents that get things done.
Personal data is becoming portable.
Open banking and data-portability rules give people the right to take their data with them. Someone needs to put it to work for them.
Trust is the new battleground.
People are wary of AI that watches them. A product built on consent, inspection and revocation stands apart.
08 / THE MOAT
Context that compounds
is hard to copy.
Every interaction makes a twin more useful. Every new specialist makes the platform more valuable to every user. People can always export their context. They stay because it keeps getting better.
- 1More context
- 2Better outcomes
- 3More twins used
- 4More specialists join
09 / THE OWNERSHIP PRINCIPLE
Deeply personal.
Deliberately yours.
Trust is the product. These are the principles Avatra is built around.
You choose what enters.
Connect selected sources and context. Sharing is a deliberate choice.
You see what it knows.
Separate facts from inferences. Review the source, correct the memory and remove what no longer belongs.
You control what leaves.
Grant purpose-specific access. Revoke future access when your needs change.
You decide when it acts.
Understanding your intent is not permission to act. Consequential actions require your approval.
10 / THE ROADMAP
From one app to the
personal layer of the internet.
Each phase builds on the context people already own, and opens a new revenue engine.
The twin
A consumer app: one personal context and six specialist twins for travel, money, shopping, career, relationships and wellbeing.
The marketplace
Open the platform so experts and brands can build specialist twins on top of each person’s permissioned context.
The network
A Twin SDK and twin-to-twin connections. Any service can work with your permissioned intelligence. Sign in with your twin.
11 / JOIN US
The next internet should
understand you.
We are building Avatra now, and speaking with early partners and investors who want to back personal intelligence that people own, control and profit from.